Cognitive predictors of consumers' intention to comply with social marketing email appeals

نویسندگان

  • E. Vance Wilson
  • Adrienne Hall Phillips
  • Soussan Djamasbi
چکیده

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

ثبت نام

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Guerilla Marketing Approach on Consumer’s Purchase Intention with Presence of Mediator Variable of Satisfaction

Knowing consumer attitudes in the field of consumer behavior is a strategic capability. Therefore, the purpose of this study was to investigate the effect of non-traditional promotional tools with guerrilla marketing approach on consumer purchase intention with the mediator variable of customer satisfaction in Hooshmand Khorshid Bahrevar Company in Bushehr Province. For this purpose, a question...

متن کامل

Cloud computing: A social cognitive perspective of ethics, entrepreneurship, technology marketing, computer self-efficacy and outcome expectancy on behavioural intentions

Cloud computing is one of the most important trends in technology innovation but its widespread adoption by individual’s remains unexplored. The main purpose of this paper is to examine behavioural intentions towards cloud computing in an educational setting through the use of social cognitive theory. A survey questionnaire was tested amongst a sample of young consumers to develop an understand...

متن کامل

Explain the Role of Customer Knowledge Interaction in Consumers' Pur-chase Intention with Information Behavior Approach

Objective: Purpose is to study the role of customer knowledge interaction and intention to buy consumers in the electrical industry with an information behavior approach. Method: Develomental qualitative method was used. Population included   experts in marketing and consumer behavior, especially in the electrical industry. Via targeted snowball method sample of 14 experts were selected for a s...

متن کامل

Trust and Other Cognitive Antecedents of Intention to Comply with Spam Email

Because of the annoyance and counter-productivity that accompany spam email, significant resources are devoted to detect and block it. However, relatively little is known about factors that motivate compliance with its requests. This study reports a test of five cognitive factors that are hypothesized to motivate individuals to comply with spam email.

متن کامل

Investigating the Predictors of Entrepreneurial Intention among Students of Bushehr Agricultural Education Center Using Cognitive-Social Theory and Theory of Planned Behavior

Entrepreneurship should be considered one of the necessities of the new millennium, an age known as the information society and the age of globalization. And it has important consequences such as the acquisition of emerging technologies and rapid changes in the field of human exchanges and fierce and brutal competition in the business world. This study examines two models of planned behavioral ...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

ثبت نام

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

عنوان ژورنال:
  • Computers in Human Behavior

دوره 52  شماره 

صفحات  -

تاریخ انتشار 2015